Filmmaker Tim Readhead (@TimReadhead on Twitter), under the “Jobseekingbehaviour productions” banner, has created a marvellously demented parody of a McDonald’s fast food TV advertisement.
Apparently, the original advert, created by agency Leo Burnett, is about how ‘we all have McDonald’s in common’ and explores the “often difficult relationship between step-dad and son”.
To be overly earnest for a moment, it could be said that Mr Readhead’s video reveals the tension and deceit of advertising that is designed to pull at the heart-strings. Maybe it even exposes the hollowness of the manufactured sentiment.
Or perhaps it’s just silly.
Tim Readhead’s Pseudo critiques and other such stuff.
Original advert can be watched here: http://www.youtube.com/watch?v=Z4iTqmBvPpA